An age wave of tsunami proportion is here. 10,000 people have turned 65 each day since 2011 and will continue to do so through 2029. It is estimated that by 2035, the US will have more people who are 65+ than under 18. We believe the church today is called to challenge boomers and beyond to engage in purposeful living as missional disciples. The later years of life can be a fulfilling and productive season for advancing Christ’s mission.

The name Crescendo comes to us from the world of music. It is defined as a gradual increase and building to a strong culmination. This concept is at the heart of the Crescendo initiative. God desires that all live fully into his purposes for the entirety of our lives. As the psalmist says...

“The righteous will flourish like a palm tree, they will grow like a cedar of Lebanon; planted in the house of the Lord, they will flourish in the courts of our God. They will bear fruit in old age, they will stay fresh and green” - Psalms 92:12-14